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September 22nd, 2011
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Couponing 101: Reading and Understanding Coupons

It is time for another post in the Couponing 101 Series. (Head on over here to see the previous lessons.) I hope it is helping you with this couponing adventure. Today I will be explaining how to read and understand your coupons. Hopefully this will clear up any confusion.

Understand the “One Coupon Per…”

One Coupon Per Purchase:

This is probably the most common found and most confusing. This simply means that you can use one coupon for each item you purchase. So, if you have a 3 coupons for cereal, you can purchase 3 boxes and use all 3 coupons in one transaction.

One Coupon Per Transaction:

This means that you can only use on coupon each time you make a purchase. So, if you have 3 cereal coupons, you would have to make 3 separate transactions in order to use all of those coupon.

One Coupon Per Visit:

This is pretty uncommon. However, you will find a similar statement on Homeland coupons.  If your coupon states this, then you can only use one coupon each time you walk into the store. If you have 3 cereal coupons – you can only use one coupon every time you go to the store and would need to leave and re-enter the store to use more than one on the same day. On these coupons, I would suggest just going on different days.

One Coupon Per Customer:

Some coupons limit usage to one per customer.  This means exactly what it says. Each customer is limited to using the coupon only once.  You can leave and return and use another, just not within the same transaction or visit. This is very similar to the “one per visit”.

BOGO Coupons:

Buy One Get One Free:

When you buy the specified item as listed on the coupon, you can get the other item listed for free. It is that simple.

The one catch is that the manufacturer normally puts a limit on your free item. For example, if it says “not to exceed $6.99”, and the price of the item that should be free is $$7.50, you will be responsible for the difference of $0.51.

Pictures are Deceiving… Read Your Coupons!

When you look at the coupon, you should completely disregard the photo you see printed on it.  It is for reference only. Why?  The wording identifies what product(s) the coupon can be used on. Manuacturers are smart. They will put a photo of the most expensive item in that product line, in hopes you will use it only for that item.  However, if the coupon says you can use it on ANY toothpaste in that brand, then you can use it on the one on sale, not just the one in the picture.

I hope this helps you understand how to read your coupons! Happy Couponing.

Stay tuned for next week’s lesson…



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